Pay-per-click fraud costs online advertisers millions of dollars a year. In fact, according to Adometry Click Forensics, in just the first half of 2013, 137 million invalid clicks were detected, wasting a total of $52 million. The truth is, if you use PPC or online advertising to market your brand, pay-per-click fraud is a serious issue you should be concerned about.
Pay-per-click fraud can be a huge detriment to your business – and your wallet. Here are just a few of its harmful effects:
- Runs up your CPC – Fraudulent clicks make your keywords seem more in-demand and competitive than they really are. The more competitive search engines think keywords are, the more you’re going to have to pay for them.
- Eats up your budget – If you’re getting pummeled with fraudulent clicks, your budget is going to go out the window fast. This not only wastes your money, it also fails to give you the exposure and potential customer leads you originally sought.
- Gives your competitors an advantage – Some companies will use click fraud to run through their competitors’ budgets and get their ads off of search engines. If you’re the victim of click fraud, it means all those people searching for your keywords will find your competitors – not you.
- Wastes your time and effort – Managing a PPC campaign isn’t easy. It takes time, effort and, of course, money. When a campaign is ineffective, it’s a total waste of all those resources, and your business loses out as a result.
- Results in ineffective leads – Fraudulent clicks are never going to be real, viable customer leads. They’ll visit your site (maybe just for a few seconds), but they’ll never convert. All they do is take away exposure from true potential leads, ones that are genuinely interested in purchasing your products and services.
Want to protect your business and stop pay-per-click fraud on your site? Then contact Distil Networks today. We can help.
About the Author
Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.Follow on Twitter More Content by Courtney Brady