Applied Behavior Analytics – A New 451 Research Whitepaper

August 24, 2016 Edward Roberts

If 90% of your web traffic consists of bots, understanding what they’re doing is vitally important to your business operations.

In the 451 Research’s Applied Behavior Analytics: Don’t be an Outlier!, a technology buying report,  author Eric Ogren writes about a company with this exact problem. He concludes that the existing security focus of many traditional security vendors misses the real problem—that website business logic is being exploited, thereby causing real business damage.

In simple terms, not all bots are good. Most are trying to defraud businesses. Simply focusing on plugging code vulnerabilities won’t keep them out.

In what Ogren calls the web behavior analytics space, forward-thinking industry analysts acknowledge the growing importance of products that understand and know how to prevent abuse caused by nefarious traffic.

In his previous report, Web Behavior Analytics: Driving Out Bots, Cutting Off Fraud, Ogren states, “The most costly attacks against businesses take advantage of legitimate website access.” This problem has a very different emphasis from those solved by traditional security products, through tools like a web application firewall (WAF), designed to prevent attackers from stealing data.

Specifically mentioned in Ogren’s report, Distil Networks is the only company receiving positive customer feedback about the effectiveness of its solution in preventing abuse by bots. In describing Distil Networks they explicitly state, “Customer checks confirm better visibility into true website visitor activity, reduced account takeover problems, and lessened effects of web-scraping attacks.”

Do you know if bad bots are on your site? Distil can show you how to find out.

Applied Behavior Analytics: Don’t be an Outlier! – June 2016 

Web Behavior Analytics: Driving Out Bots, Cutting Off Fraud Nov 2015

 

About the Author

Edward Roberts

Edward Roberts leads Product Marketing and has over twenty years experience in technology marketing. Previously he worked for Juniper Networks, heading up Product Marketing for the Counter Security team. Before that he ran marketing for Mykonos Software, a web security company.

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