This week we announced the acquisition of Are You A Human, and while the growth of the braintrust fighting bad bots demonstrates the ambitions of Distil Networks, what really interests me is the new product we launched called Distil Bot Discovery for Google Analytics.
As a Digital Marketer, Google Analytics is a tool I look at every day and sometimes even hourly. Over the years, every analytics conference I have attended talks about optimizing and making better decisions based on understanding the capabilities of Google Analytics. But what happens when 20% or more of your traffic is bots? They ruin your data, skew your analytics, and make your reports worthless. And the reality is that GA’s bot filter is only able to catch one percent of bot traffic that hits most sites. No amount of optimizing will fix that problem. Until now.
Distil Bot Discovery for Google Analytics will allow any website to see bot reporting directly in Google Analytics, for free. Armed with accurate Google Analytics reports that filter out bot data, you can now make better business decisions. For the very first time, you can:
- Determine which channels and campaigns are being hit the hardest by bots and wasting advertising dollars
- Identify the forms and pages where bots are skewing conversion rates the most
- See the true performance of A/B tests by filtering out bot actions
- Create a custom view to automatically filter bot data from every Google Analytics report
- Prove the quality of traffic to advertisers and ad verification companies
In a matter of minutes you can see the scale of the bot problem on your website. It only takes a few simple steps to set-up. Enjoy the knowledge it gives you.
Learn more about getting clean, bot filtered Google Analytics reports here.
About the Author
As Director of Digital Marketing, Kyle oversees Distil’s digital acquisition strategy. Kyle spent most of his years on the agency side where he led high-performing marketing teams managing client ranging from large B2C brands to B2B SaaS startups.More Content by Kyle Gaudreau