Click Fraud Prevention: Does Your Directory Site Need It?

April 25, 2014 Courtney Brady

If you own a directory site, click fraud should be a huge concern. You may not know it, but it could be eating away at your budget, taking away viable customer leads, and hurting your business in the long run. By investing in a click fraud prevention tool, you can prevent all this and more, and help keep your money where it belongs: in your pocket.

Not sure if you need to invest in click fraud prevention for your directory? Just ask yourself these questions:

  • Do you participate in PPC advertising? If you use PPC advertising to direct traffic to your site, then implementing a click fraud prevention tool is crucial. It can help ensure that the clicks you’re getting are legit, that your budget is being spent wisely and that you’re not stuck paying for fraudulent clicks from your competitors.
  • Are your conversions low? Low conversions on your PPC ads can be a definite sign of fraudulent activity. It means the users that click through either aren’t impressed with your site or your products, or they never intended to buy anything in the first place. If you’ve got a great site, then chances are it’s the latter, and you need to enlist the help of a click fraud prevention tool.
  • Do you have a lot of competition? It’s not uncommon for some website owners to stoop to black hat tactics in order to outdo their competitors. They’ll click your ads, run out your budget, and ensure you don’t get any viable customer leads from your campaign at all. A click fraud prevention tool can stop fraudulent competitor clicks in their tracks, and make sure you’re getting real, viable leads from your campaigns.

If you answered yes to any of these questions, then it may be time to implement the Distil Networks click fraud prevention tool on your directory site. Contact our team today to learn more or to get started. 

About the Author

Courtney Brady

Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.

Follow on Twitter More Content by Courtney Brady
Previous Article
Bot Traffic and Your KPI
Bot Traffic and Your KPI

Nearly every website is violated by bot traffic on a daily basis and it is costing website operators billio...

Next Article
4 Ways Distil Helps You Block Malicious Bots
4 Ways Distil Helps You Block Malicious Bots

At Distil Networks, we take bot detection and prevention seriously. We’ve created tools that identify threa...