Ad Fraud in 2017 was troubling for brands, advertisers, and publishers. With statistics such as $6.5 billion in losses, and 22% video spend deemed fraudulent, their concerns are truly justified (Association of National Advertisers, 2017).
However, to truly understand fraud, and take action against it, you have to dive deeper into these numbers. For example, did you know that a major driving force behind last year’s fraud loses were bots? Bots accounted for 42.2% of all internet traffic last year, with significant year-over-year increases in both bad bot and good bot traffic occurring in 2017. Knowing this type of contextual info on how fraud occurs empowers action. This is where the Getting to Know Ad Fraud webinar comes in.
During this hour-long webinar, leading rewards platform AdscendMedia.com and Distil Networks, the global leader in bot mitigation, will join forces to fully “paint a picture” of what ad fraud looks like, and what you can do to fight back against it.
Key Takeaways Include:
- The types of bots, how they affect your business, and signs you might have a problem
- Ad waste and a breakdown of major invalid traffic types
- Actionable strategies that you can take to fight back against ad fraud
- Live Q&A with top digital publishers
Date: Wednesday, May 30, 2018
Time: 2:00 PM Eastern / 11:00 AM Pacific