Web bots and scrapers are huge threats to any site that has unique or proprietary content. They can steal images, scrape data, and use those stolen items for their own personal gain. In short, a website scraper is your online enemy.
Are you working to prevent website scrapers or price scrapers from accessing your site? If not, you may want to consider it. Here are just a couple of the ways they can be a detriment to your SEO efforts:
- Lead to duplicate content. One of the biggest goals of web scrapers is content theft. They scan your site, they steal your copy, product info and pricing data, and they use it on other sites across the web. Some even sell that data for a profit (often to your competitors.) Unfortunately, this duplicate content doesn’t just put you at a disadvantage in your market; it also severely affects your SEO. Search engines actually penalize websites that have duplicate content. If your content is found elsewhere on the web, you can expect your rankings to drop almost immediately.
- Alter analytics and traffic readings. Analytics and traffic data are some of the biggest ways we guide SEO and determine strategy. Frustratingly, a website scraper can mar all that data, making it invalid, untrue and difficult to decipher. Your SEO efforts will be much less effective as a result.
- Slow your page loading times. As bots and website scrapers access and crawl your site, it slows down your pages immensely. Search engines weigh page load times heavily when determining rank, and if yours are too slow, you’ll quickly see a drop in your rankings. What’s worse, studies have shown that as much as 47% of web visitors expect a website to load in 2 seconds or less, and about 40% will leave a website if the page takes more than 3 seconds to load.
Do you want to stop a website scraper from hurting your SEO? Then call Distil Networks. Our bot and scraper detection tools can protect your content and your business.
About the Author
Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.Follow on Twitter More Content by Courtney Brady