How Click Fraud Prevention Can Save Your Travel Site Money

April 21, 2014 Courtney Brady

Inauthentic or fraudulent PPC clicks are a huge problem in the online world. They cost you extra money in ad spend, are typically not qualified leads, and skew your conversion rate. Click fraud is especially detrimental for travel websites; the marketplace is particularly competitive and overwrought with black hat SEO tactics. Fortunately, Distil Networks can help! By using our click fraud prevention tools, travel sites can stop inauthentic clicks, operate more effective PPC campaigns, and keep more money in their pockets.

Click Fraud Prevention Saves You Cash

Utilizing a click fraud prevention tool can save you loads of cash over time. For one, it can stop your travel industry competitors from clicking on your ads, eating up your marketing budget and rendering your PPC campaign virtually ineffective.

Click fraud prevention can also save you money by:

  • Increasing your conversions – You’ll get only authentic, legitimate clicks, which lend themselves to real-life leads and potential customers. Ultimately, this means more sales in the long run.
  • Better utilizing your ad spend – Instead of being eaten up by fraudulent clicks or your competitors, your ad spend dollars can go toward reaching the ones who really matter: potential customers.
  • Improving your CPC ratios – By preventing inauthentic clicks, you can improve your campaign’s cost-per-click ratios, which will allow you to reach more potential customers for less money.
  • Recovering lost money from Google ads – Click fraud prevention tools can also help you spot when fraudulent clicks are made on your Google text or display ads. If they are, you can recover the money you spent and pour it back into your ad budget.

Distil Network’s click fraud prevention tools can help you spend your ad dollars more effectively, reach more customers, and keep more money in your pockets. Want to learn more? Contact the Distil team today. 

About the Author

Courtney Brady

Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.

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