Few website owners stop to think about it, but comment spam is actually one of the biggest threats facing today’s online universe. It can lower your SEO rankings, it can affect your customer leads and revenues, and it can waste your team’s time, money and effort. Fortunately, there are ways to stop comment spam in its tracks – before it has the chance to hurt your digital publishing site.
With Distil Networks on your side, you can prevent bots from accessing your site and stop comment spam before it can:
- Fill your site with low quality backlinks, which hurt your SEO rankings – Most spam comments are used as black-hat SEO tactics. Spammers post a jargony, keyword-filled comment on your site and they include a link to their own website, both of which – they hope – will improve their own SEO rankings and performance. Unfortunately, these spam links don’t just affect their SEO; they affect yours, too. If Google or other search engines spot spammy links on your site, they’ll assume you’re a less-than-quality page, and your rankings will plummet as a result.
- Confuse or offend your visitors – Many spam comments either don’t make sense or they contain questionable or offensive material you may not want on your site (like Viagra advertisements, etc.) These can turn off customers in an instant, ultimately affecting your site’s leads and overall online revenues. Also, when customers see a number of spam comments on your site, they may assume you’re not attentive to your site, which discourages them from engaging with you in discussions or comments.
- Use up your resources – Comment spam is extremely time-consuming to take care of. You don’t want it to tarnish your brand or offend your customers, so you have to really stay on top of the game: deleting comments as soon as they’re posted, marking comments and links as spam, and making sure your site is clean and clear at all times. In the long run, this can take up a significant amount of your staff’s time, and it can even keep them from tending to more important matters of your business.
Do you want to stop comment spam before it jeopardizes your digital publishing site? Then contact Distil Networks today. We can help fight bots, prevent spam and protect your site. Call us now to learn more.
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About the Author
Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.Follow on Twitter More Content by Courtney Brady