Ticket resellers, scalpers or touts: whatever you call them, they have long been an issue for ticketing businesses, venues and music fans alike.
There are tools that allow scalpers to snatch tickets in large quantities and place them on resale websites at inflated prices. And when done right, it can be very damaging to the ticketing ecosystem – diverting millions of dollars into the pockets of scalpers.
The prime suspect: automated technology or bots.
Below view a slide deck from a joint webinar with Distil Networks and Queue-it discussing the evolution of bots, their impact on the ticketing ecosystem, current and pending legislation and best practices in mitigation strategies.