Unless you’re pretty well-versed in web security and IT, then web scraping probably isn’t anywhere on your radar. Unfortunately, web scraping is one of the biggest threats facing websites today, and it can threaten your SEO rankings, website performance, online conversions and much more.
Web scraping is something all web owners and managers should be aware of so they can be prepared for the potential issues it causes. Not sure what web scraping is or how it affects your site? Here’s the nitty gritty:
- The Good – There’s not much that’s good about web scraping. Unless you’re looking to use unsavory tactics, steal competitors’ content and pricing, or use other sites’ intellectual property, web scraping is just all around bad.
- The Bad – The really bad news about web scraping is that it can lead to the theft of your content, which, if used on other sites, can significantly affect your SEO performance and rankings. It can also give competitors access to your proprietary pricing and product information, which ultimately gives them a leg up in the marketplace with the customers you’re actively seeking.
- The Ugly – In a nutshell, web scraping can be a huge detriment to your brand. It can threaten your sales and conversions, lower your site’s SEO rankings or even get you blacklisted, negate the benefits of the content you’ve worked hard to produce, and can cause you to spend even more resources to make up for its damaging effects.
All in all, web scraping is just something you want to avoid being a victim of at all costs. Need help protecting your site from scrapers? Contact Distil Networks today. We’ll help you fight web scraping, fraud bots, theft bots and any other threats your website may be facing. Call now to get started!
About the Author
Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.Follow on Twitter More Content by Courtney Brady