Web scraping is an unfortunate black hat strategy that all website owners should be aware of. Sites with a lot of competition, like travel sites for example, should be extra wary, as web scraping can have a significant negative effect on their sales, revenue and new customer leads. But exactly what is web scraping, and how can it hurt your travel site?
What is Web Scraping?
Web scraping is a tactic that uses an automated computer program to scan a website and extract all the data, content and other information housed on it. This can be especially detrimental to travel sites, which house lots of proprietary pricing, discounts and deals that can’t be found elsewhere on the web.
Web scraping can hurt your travel site by:
- Giving your competitors access to your pricing and products – This affords them the chance to outbid you and outsell you in your own marketplace. Ultimately, it could affect your overall sales and revenues.
- Allow access to your proprietary copy and content – That content can then be used on other sites or even sold for profit without your knowledge.
- Lowering your SEO rankings – If your content gets duplicated elsewhere on the web, you may see a significant drop in search engine rankings. In the end, this could mean fewer customer leads and (naturally) fewer sales in the long run.
Web scraping is a serious issue that should always be at the forefront of any site owner’s mind. It can hurt your business, give your competitors a leg up and keep you from getting the sales and new customers you’ve worked hard to obtain.
Protect Your Travel Site from Web Scraping
Have more questions about web scraping? Want to prevent web scraping on your own travel site? Then contact Distil Networks today. Our tools can stop web scraping in its tracks and prevent your site from unauthorized access and crawling. Contact us now to get started.
About the Author
Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.Follow on Twitter More Content by Courtney Brady