Guest Blog by Jeff Reine of Zemanta.
Bad Bots might be great villains in sci-fi, but they certainly don’t belong in our clients’ content amplification campaigns
As a Content DSP, Zemanta brings programmatic to native-content advertising. Since launching our first content marketing solution in 2007, the Zemanta Editorial Network, we have worked diligently to ensure our clients campaigns are free of fraud. We now bring that same diligence to our first-of-a-kind Content DSP, where we help brands promote their content across virtually the entire paid content ecosystem.
As a DSP, our first step in ensuring quality traffic is to work with quality networks and platforms working with leaders like Yahoo!, Outbrain, Adiant, IAC/nRelate and AOL/Gravity. But we know that fraud is out there, so we don’t stop there.
Today we are happy to announce we are partnering with Distil Networks, a leader in ad fraud protection, to take the next step in ensuring bad actors play no role in our clients’ content campaigns. We chose to partner and integrate Distil’s anti-fraud technology into our content advertising platform because we were impressed by Distil’s core product experience, which has been used across hundreds of millions of impressions and dozens of publishers. Together, we are determined to keep fraudsters and their bots out of the content marketing business. “Distil is excited to extend its solution further into the online marketing and advertising industry by working with Zemanta, a market leader in content marketing promotion & distribution, to ensure that advertisers are not paying for bot views and bot clicks – just humans”, said Charlie Minesinger, Distil’s Director of Channel Partners.
We’re happy to be working with Distil to stop the bad bots from ruining great content ad campaigns and we are desperately waiting for an R2 unit to help with the evening commute. To learn more about how Zemanta can help you succeed with content marketing you can read more here or drop us a line at firstname.lastname@example.org.