IDENTIFYING DEVICES MUST GO BEYOND THE IP ADDRESS
Four device identification methods
IP ADDRESS ONLY
BASIC BROWSER FINGERPRINT
THE FALSE POSITIVE EFFECT
Distil Networks analyzed how many devices are invisible when using each of the four identification methods. Each invisible device is a potential false positive because it shares the same ID as another device using that identification method.
|UNIQUE DEVICES IDENTIFIED|
|UNIQUE DEVICES INVISIBLE TO THIS IDENTIFICATION METHOD|
|BLOCK BAD BOTS WITH CERTAINTY?||NO
TOO MANY FALSE POSITIVES!
|Source: Distil Networks Data Science Fingerprinting Study - October 2016
Sample size: 378,894,368
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As reported on Network Computing, advanced persistent bots use deception & evasion to avoid detection.
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