Don't Treat Your Customer Like a Criminal - A Gartner Study

July 5, 2017

Account fraud is one of the largest areas of liability for many organizations

Many companies introduce a lot of unnecessary friction every time legitimate human users signup, login, or make a purchase on their website. In trying to prevent account takeover and online fraud, these companies are lowering conversion rates, and driving customers into the arms of their competitors.

“By 2022, digital businesses with great customer experience during identity corroboration will earn 20% more revenue than comparable businesses with poor customer experience.”**

At the same time, fraudsters and hackers use advanced persistent bots to circumvent legacy fraud prevention and payment security tools.

Download this report to dive into key recommendations for security and risk management leaders:

  • To minimize impact on customers and reduce false positives, implement bot detection technologies, passive behavioral biometric technologies and behavior analytics.
  • Focus on building an understanding of individual and peer group behavior of legitimate customers
  • Implement an adaptive approach to authentication 
**Gartner Don't Treat Your Customer Like a Criminal, Tricia Phillips, 28 April 2017
 
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