Content theft is always a threat to publishers, whether they are print-based or web-based. Unfortunately, though, digital publishers are much more vulnerable to this type of theft. Why? First, because digital content is much easier to access; all it takes is a little copying and pasting, and an article can be stolen, posted on another site and plagiarized in a matter of minutes.
However, there’s an even bigger threat at large in the online publishing world, one that’s even more prevalent than intentional content theft: bad bots.
Malicious bots and web scrapers threaten the landscape of digital publishing on a daily basis. They scour the Internet, looking for content they can copy, sell or pass off as their own. These crawlers can damage a publisher’s reputation, revenue, SEO rankings, and just about everything in between.