Digital Publisher’s Guide to Measuring & Mitigating Non-Human Traffic

October 19, 2015

Increase Viewability and Stop the Non-Human Traffic

The digital advertising marketplace – both supply-side and demand-side – is under sustained attack from increasingly sophisticated automated robot programs (bots) designed to divert, steal, and otherwise defraud to the tune of billions of dollars every year.

This Digital Publisher's Guide explores the current landscape of non-human traffic, approaches to measure & mitigate the problem, and one publisher’s successful efforts to create a premium ad inventory program.

Key Takeaways include:

  • The State of Digital Ad Fraud -- Terminology, landscape and trends
  • The digital publisher and advertiser perspective -- Top issues and concerns
  • Tools of the trade and best practices -- Comparison matrix of anti-fraud solutions
  • Anatomy of a successful premium ad inventory program -- Whitepages' case study 




In today’s world of big data and analytics, the demand for unique and meaningful content is endless. 
As revenue potential grows, online data companies increasingly fall victim to content theft and copyright infringement at the hands of automated bots designed to access and scrape away Web-accessible data.
 Download this white paper to learn how bots affect online data companies and a variety of key topics including:
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