When Bad Bots Attack: What Digital Publishers Need To Know

July 20, 2015 Rami Essaid

“Steal” is one of the most oft-used words in the English language. Bad guys steal money, cars, identities, elections and countless other valuable things.

As more and more of our daily lives move to the digital world, a new and pernicious form of stealing is on the rise. In this electronic thievery, humans are the perpetrators but machines do the dirty work.

Digital publishers are especially at risk from bad bots — automated pieces of software that enter a website’s infrastructure and carry out a variety of attacks, unauthorized data gathering, spam and click fraud.

Many of the bots that target digital media are automated plagiarists, scraping original content, copying it and posting it on another site in a matter of minutes.

Digital publishers are particularly vulnerable to bad bots because, plain and simple, digital content is so easy to access. In fact, the “2015 Bad Bot Landscape Report”  we just issued at Distil Networks found that as a percentage of overall traffic, digital publishers were among the hardest hit by bad bots; nearly a third of the traffic into publishing sites were bad bots.


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About the Author

Rami Essaid

Rami Essaid is the Chief Product and Strategy Officer and Co-founder of Distil Networks, the first easy and accurate way to identify and police malicious website traffic, blocking 99.9% of bad bots without impacting legitimate users. With over 12 years in telecommunications, network security, and cloud infrastructure management, Rami continues to advise enterprise companies around the world, helping them embrace the cloud to improve their scalability and reliability while maintaining a high level of security.

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