4 Tips for Limiting Your Site's Bad Bot Traffic

June 4, 2018

If the aim of any website is to attract humans to become customers, then stopping any request that's not a human from accessing your site seems like a logical step.

Data from Distil Networks’ 2018 Bad Bot Report: The Year Bad Bots Went Mainstream states that only 57.8 percent of traffic on websites is human. The rest are bots. And those bots are either good (20.4 percent) or bad (21.8 percent). But how would you know who is a real human and who is a bot? The truth is, most online retailers can’t tell the difference and simply ignore the problem.

If bots can manipulate the U.S. presidential election, ultimately forcing social media tech giants to testify in front of congress, then causing havoc on a retail e-commerce site seems like easy money. And yes, those bad bots are on your website for a reason. They're not benign shoppers “just browsing” your site filling time before they go somewhere else.

So what are they doing? As an industry, e-commerce or retail websites see the full gamut of bad bot attacks. These include price and content scraping, account takeovers, credit card fraud, and gift card abuse. Whether carried out by aggressive competitors or nefarious fraudsters, the real problems they cause could harm the success — or even the continuance — of your business.

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