Dubizzle Eliminates Competitor Web Scraping & Removes Spam

May 11, 2018

At a Glance

  • Dubizzle
  • Online Classifieds and Marketplace


  • Competitors used bots to scrape Dubizzle’s listings, create copycat sites, and lure away customers
  • Bots competed with legitimate users, causing site slowdowns and downtime
  • Digital ad fraud skewed lead conversion ratios and ad performance, weakening advertiser relationships
  • Fake listings and SMS spam detracted from the user experience and degraded consumer trust


  • Eliminated scraping by increasing protection on highly targeted pages
  • Improved user experience and a reduced support calls
  • Improved ROI and purified KPIs for advertising clients
  • Eliminated spam ads seen by users

Applicable OWASP Automated Threats

  • OAT-011 Scraping
  • OAT-015 Denial of Service
  • OAT-017 Spamming
  • OAT-016 Skewing
  • OAT-003 Ad Fraud
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Dubizzle eliminates competitor scraping, improves user experience by removing spam, and increases advertiser ROI using Distil Networks

“We tried several homegrown and third-party tools to eliminate bots, but they kept getting through. With Distil Networks, we’re able to proactively stop bots from hitting our site, and its granular controls let us tune our protection settings for our most important pages.

Mudasir Mirza, DevOps Manager, Dubizzle


Dubizzle.com is the leading classifieds website in the UAE. It’s the number one platform for users to buy, sell, or find anything in their community. As with any two-sided marketplace, it operates within a balance between buyers and sellers; every shared interaction must be helpful.  

Dubizzle is an OLX company—the global classifieds brand leader in more than 50 growth markets throughout Asia, Africa, the Middle East, Latin America, and Europe. More than 240 million unique visitors generate over 17 billion page views per month.

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