Bad bots are on the rise and they’re targeting real estate websites. Bots can be used by competitors and hackers to web scrape, hijack accounts, steal data, spam, digital ad fraud, and more.
“When we dug into the bot activity in 2015, we identified an influx of Advanced Persistent Bots (APBs),” says Rami Essaid, co-founder and CEO of Distil Networks in their 2016 Bad Bot Landscape Report.
Eighty-eight percent of bad bot traffic were APBs in 2015, according to the report.
“This shows that bot architects have already taken note of traditional bot detection techniques and are finding new sophisticated ways to invade websites and APIs, in an effort to take advantage of critical assets and impact a business's bottom line,” says Essaid.