Funda Integrates Distil with AWS and F5 to Prevent Lead Scraping and Abuse | Funda Case Study

May 19, 2016

Connecting the dots with data is essential to developing allaround protection. That’s a really important deliverable we’re getting from Distil Networks.”

-- Koen Peeperkorn, Direct Product Development, Funda

Overview

Funda is the largest property portal in the Netherlands, carrying over 200,000 listings— some 95% of all homes for sale—at any given time. More than 30 million people visit the site each month, and over 4,500 affiliated brokers leverage Funda listings to connect buyers with marketed properties. Based in Amsterdam, the company is majority-owned by NVM, the country’s largest real estate association. Funda has been in business for 15 years and has over 100 employees, more than half of whom perform technical functions to keep the site operating at peak performance.

As the goto site for Netherlands real estate listings, Funda was regularly being targeted by web scrapers looking to benefit from its data without paying for it. The company has invested heavily in becoming the leading authority of real estate market data in the country. It places a high value on its trust relationship with both NVM and its affiliated broker network.

Challenges

  • Protect investment in data
  • Prevent theft and misuse of leads
  • Defend status as market authority

Deployment

Distil Appliance

Results

  • Can differentiate between human and bot visitors and appropriately block
  • Track user behavior and filter out noise for website optimization and better decision making
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