Hayneedle uses Distil Networks to Protect Payment Cardholder Data, Price Lists, and Site Performance | Hayneedle Case Study

October 13, 2016

At a Glance

  • Hayneedle
  • Ecommerce

Challenges

  • Nefarious competitors using bots to aggressively scrape prices
  • Fraudsters playing an automated CVV guessing game
  • Bots competing with real customers caused slowdowns
  • Skewed analytics hindering accurate conversion funnel optimization and A/B testing
  • “Battle-of-the-bots” eating up 20% of team resources, only 30% effective, and impacting team’s quality of life

Results

  • Distil a rock solid complement to existing stack of F5 Networks, Instart Logic, and DYN
  • Distil Upstream HTTP Report helped diagnose a network issue
  • Superior visibility and control over questionable traffic
  • Automatically intercepting bad bot traffic with negligible false positives

Applicable OWASP Automated Threats

  • OAT-011 Scraping
  • OAT-015 Denial of Service
  • OAT-017 Spamming
  • OAT-001 Carding
  • OAT-012 Cashing Out
  • OAT-010 Card Cracking
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“Some bot operators interject scripts into their code to mimic human behavior. Others will circumvent the web product page and go directly to the API behind it. Before Distil, bot blocking was eating up 20% of team resources, only 30% effective, and impacting the team’s quality of life. Distil lets us granularly control questionable traffic or simply block it all.”

– Brian Gress, Director of IT Systems & Governance

Overview

Hayneedle.com is a leading online retailer for indoor and outdoor home furnishings, décor and more. Hayneedle features thousands of top brands and millions of products - including Hayneedle exclusive designs - for every space, style, and budget.

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