Bot Discovery Increased CPC and Retention Rates | Advertising Brokerage Network Case Study

June 15, 2017

At a Glance

  • Advertising Brokerage Network
  • Advertising 

Results

  • Advertiser brand safety improved
  • The average CPC increased by 100%
  • Retention rate of new advertisers doubled
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Overview

The advertising broker used Bot Discovery to provide insights about the quality of traffic available for purchase within their network. This data was incorporated into the bidding strategy and was also used to parcel out different qualities of traffic that could be sold to their clients at different rates. 

Traditionally, firms are alerted about the quality of a click after having purchased the inventory. This leads to companies having traffic that has already been purchased but is unable to be sold. Bot Discovery helped the firm to determine the humanness level of inventory prior to purchasing which greatly reduces the amount of post-click chargebacks from their clients.

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