Bot Discovery Boosts Leads for Regional Bank | Bot Detection Case Study

June 15, 2017

At a Glance

  • Aezy
  • Financial Services​

Results

  • Ensured that only users who were validated real humans were shown advertisements
  • Number of leads grew by 10x
  • Lowered the cost per ad by 59% which was less than half of the client goal
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Overview

Distil Networks worked with an Aezy who represented a regional bank in the Pacific Northwest. The objective of the campaign was to reach Small Business Financial Decision makers in an effort to generate more leads for their Small Business Loans Department by filling out a contact form. The client set a goal of $200 CPA.

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