Ticket resellers, scalpers or touts: Whatever you call them, they have long been an issue for ticketing businesses, venues and music fans alike.
Why do scalpers work so hard to make fans unhappy? In a word, money. Industrial-scale ticket reselling is damaging to the ticketing ecosystem – diverting millions of dollars into the pockets of touts.
Tickets to major events are increasingly selling out within minutes and reappear on resale websites at prices above face value.
The prime suspect: bots.
They are the tools that allow scalpers to snatch tickets in large quantities and place them on resale websites at inflated prices. How can ticketing companies win the battle against bots?
Watch onsale experts Edward Roberts, Senior Director of Product Marketing at Distil Networks and Niels Sodemann, CEO of Queue-it for a lively conversation on the evolution of bots, their impact on the ticketing ecosystem, current and pending legislation and best practices in mitigation strategies.
Key takeaways include:
- How ticket scalping and bots legislation impact your ticketing business
- Types of bad bots, how they abuse onsales, and signs you have a problem
- Four bad bot attack vectors every ticketing industry player must understand
- Determining the right bot mitigation strategy for premium onsales