Distil Networks - 2019 Bad Bot Report / The Bot Arms Race Continues
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Executive Summary of Findings
In 2018, 37.9% of all internet traffic wasn't human, and there were year-over-year decreases in both bad
bot (-6.4%) and good bot (-14.4%) traffic. Human traffic increased by 7.5% to 62.1%
Bad Bot Traffic Slightly Less
Bad bots among all website traffic in 2018
20.4%
Good bot traffic percentage in 2018
17.5%
Human website traffic percentage in 2018
62.1%
Change in bad bot traffic from previous year
-6.4%
Change in good bot traffic from previous year
-14.4%
Change in human traffic from previous year
+7.5%
Advanced persistent bots (APBs) continue to plague
websites. APBs cycle through random IP addresses,
enter through anonymous proxies, change their
identities, and mimic human behavior.
Bad Bot Sophistication Levels
Remain Consistent
Advanced Persistent Bots
(Moderate + Sophisticated bad bot percentage)
73.6%
Sophisticated Bots
21.1%
Moderate bad bots
52.5%
Bad Bot vs. Good Bot vs. Human Traffic 2018
Bad Bot Sophistication Levels 2018
