White Papers

Aberdeen Automated Attacks on Your Website

Learn about the changing threat landscape of bots and botnets. Our bot detection & bot mitigation white papers show how to address them with Distil Networks.

Issue link: https://resources.distilnetworks.com/i/734487

Contents of this Issue

Navigation

Page 3 of 6

www.aberdeen.com There's a 10% likelihood that the annualized business impact from bad bots will exceed the upper bound The 80% confidence interval for the annualized business impact is represented by the blue line The median (50%) estimate for the annual business impact is represented by the magenta point on the blue line Putting the Estimated Risk of Bad Bots into Financial Perspective To put these estimates of the risk of bad bots in a meaningful financial perspective for a given website, consider a few selected points of comparison: TripAdvisor had 2015 revenues of $1.49B, and earnings before interest and tax (EBIT) of $232M, or 15.6% of annual revenue Yelp had 2015 revenue of $549.7M, and EBIT of -$21.3M, or -3.9% of annual revenue Etsy had 2015 revenue of $237.5M, and EBIT of -$5.0M, or -2.1% of annual revenue Zillow had 2015 revenue of $644.7M, and EBIT of -$145.2M, or -22.5% of annual revenue Based on Aberdeen's analysis, addressing the annual business impact of bad bots would have a material impact on the financial results of these websites. Even so, the ultimate business decision regarding what to do about these risks — ignore, accept, transfer, or manage to an acceptable level — depends on the organization's specific operating context, and the decision-maker's appetite for risk.

Articles in this issue

Links on this page

Archives of this issue

view archives of White Papers - Aberdeen Automated Attacks on Your Website