4 Strategies to Mitigate the Risk of Rampant Click Fraud

October 23, 2015

Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud.

Distil Networks has released A Digital Publisher’s Guide to Measuring and Mitigating Bot Traffic, a report that examines today’s digital ad fraud problem.

Key Click Fraud Findings

  • 75% of publishers and 59% advertisers are unable to decipher human versus non-human traffic.
  • Skewed analytics (50%) and lead fraud and fake registrations (32%) are also important non-human traffic problems to both publishers and advertisers.
  • Click and impression fraud are the top concerns for both publishers (86%) and advertisers (100%) when it came to web traffic issues.

Read the Article

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