Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud.
Distil Networks has released A Digital Publisher’s Guide to Measuring and Mitigating Bot Traffic, a report that examines today’s digital ad fraud problem.
Key Click Fraud Findings
- 75% of publishers and 59% advertisers are unable to decipher human versus non-human traffic.
- Skewed analytics (50%) and lead fraud and fake registrations (32%) are also important non-human traffic problems to both publishers and advertisers.
- Click and impression fraud are the top concerns for both publishers (86%) and advertisers (100%) when it came to web traffic issues.