Automated software is driving plenty of traffic to your website, but not all of it is beneficial.
Imagine if I told you that every fifth person you met would try and rob you. That, without fail, 20 per cent of all people through the door of a shop would be there to steal, take another customer’s details or snoop around for a competitor.
Does this sound far fetched? It’s everyday life on the Internet.
Around 40 per cent of all Internet traffic is driven by automated software, otherwise known as bots, according to our latest Bad Bot Research Report for 2017. Of this, roughly half of all bot traffic is good for you – it includes website indexing by the likes of Google and Microsoft that helps your customers find you when they search, for example.
However, that leaves 20 per cent of all Internet traffic rated as “bad.” For large companies and popular internet sites, it’s even worse – for the top 10,000 sites ranked by Alexa worldwide, around 36.4 per cent of all traffic is malicious.