Some marketers define content marketing as a channel unto itself alongside email, social media, print and more. Others just view content marketing as a tactic that fits into an overall multi-channel strategy. No matter how content marketing is viewed, however, almost every marketer would agree that it is a key aspect of successful marketing in today’s customer-focused digital world.
One potential issue with content marketing that can get overlooked while creating and distributing creatives is content theft. Rami Essaid, co-founder and CEO of Distil Networks, described two main problems that can happen when content is stolen – skewed analytics and SEO damage.
Having skewed analytics is never good. When marketers are making decisions based on performance metrics of different marketing pieces, such as content on the website, anything that affects those measurements directly impacts the accuracy of those decisions.