Create a Culture of Loyalty by Encouraging People to Leave Your Company

April 5, 2016 Rami Essaid

Many employees are constantly on the lookout for the next great job offer. This is especially true in Silicon Valley where people jump from company to company all the time. So how do company leaders create a culture of loyalty? Maybe the best way to hold onto talented people is by helping them move on. I know, it sounds counterintuitive, but it makes sense in the long run. Encourage employees to advance in their careers, even if that means leaving your organization someday. The goal should be to help people achieve their potential as they move up through the ranks of a growing enterprise—and a thriving industry.

At our company, we encourage everyone to “level up” every two to four years. This advances their skills and enhances their ability to contribute to the industry. We’ve grown fast over our first four years in business with virtually zero attrition for more than 100 employees. When people are ready to advance, we usually have a position ready for them to move into. I know that situation can’t last forever. Eventually we’ll hit a ceiling. We’ll reach a point where people are ready to progress but there’s nowhere else they can go within the company. When those times come, I’ll be the first person to help employees make the next step in their careers by recommending them to other employers.

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About the Author

Rami Essaid

Rami Essaid is the Chief Product and Strategy Officer and Co-founder of Distil Networks, the first easy and accurate way to identify and police malicious website traffic, blocking 99.9% of bad bots without impacting legitimate users. With over 12 years in telecommunications, network security, and cloud infrastructure management, Rami continues to advise enterprise companies around the world, helping them embrace the cloud to improve their scalability and reliability while maintaining a high level of security.

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