Distil Buys Are You a Human, Launches Free Bot Detection Plug-in for Google Analytics

May 22, 2017

The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.

Bot detection service Distil Networks announced today it has purchased human detection service Are You a Human.

And the San Francisco-based Distil is now launching a free bot detection plug-in for Google Analytics, called Distil Bot Discovery, based in part on Human’s acquired tech. Deal terms were not made public.

The companies said that the new plug-in is the first of its kind for Google Analytics. Distil CEO and co-founder Rami Essaid told me that Analytics’ current bot detection is “terrible,” since it relies on the Interactive Advertising Bureau’s slow-moving list of bots and spiders. Distil estimates that Google’s bot filtering catches less than 1 percent of bot traffic on most sites.

Instead, the Distil plug-in employs Are You a Human’s methods for separating carbon-based life forms from silicon-based imitations, using machine learning to detect biometric patterns in mouse activity and scrolling, as well as looking at browsers, devices and other factors for clues. The plug-in also includes Distil’s machine learning-based analysis of user profiles and behavior, browsers, and other indications.

Essaid told me that the plug-in can detect “close to 100 percent” of any bots that run JavaScript from a web page, which he said is about 65 percent of the bots typically coming to a site. The plug-in only detects the intruders, so site owners still need to rely on services like Distil to counter them.

The plug-in shows which channels, forms and pages are hit the hardest by bots and can filter out bot actions in A/B testing.

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Distil Acquires Are You A Human, Releases Free Bot Detection For Google Analytics
Distil Acquires Are You A Human, Releases Free Bot Detection For Google Analytics

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