And the San Francisco-based Distil is now launching a free bot detection plug-in for Google Analytics, called Distil Bot Discovery, based in part on Human’s acquired tech. Deal terms were not made public.
The companies said that the new plug-in is the first of its kind for Google Analytics. Distil CEO and co-founder Rami Essaid told me that Analytics’ current bot detection is “terrible,” since it relies on the Interactive Advertising Bureau’s slow-moving list of bots and spiders. Distil estimates that Google’s bot filtering catches less than 1 percent of bot traffic on most sites.
Instead, the Distil plug-in employs Are You a Human’s methods for separating carbon-based life forms from silicon-based imitations, using machine learning to detect biometric patterns in mouse activity and scrolling, as well as looking at browsers, devices and other factors for clues. The plug-in also includes Distil’s machine learning-based analysis of user profiles and behavior, browsers, and other indications.
The plug-in shows which channels, forms and pages are hit the hardest by bots and can filter out bot actions in A/B testing.