Humans account for just 40.9% of web traffic worldwide
Are humans losing out to bots when it comes to web traffic? According to data released in May 2015 by Distil Networks, the share of web traffic worldwide coming from humans dropped from 54.8% to 40.9% between 2013 and 2014. This was due to gains in traffic from good bots, which saw their proportion rise from 21.0% to 36.3%. Meanwhile, the share of traffic coming from bad bots dipped slightly, from 24.2% to 22.8%.
Distil Networks found that industry played a large role in which source ruled traffic. Humans accounted for the largest shares of traffic on travel (69.2%), ecommerce (65.4%) and marketplace and classifieds sites (59.0%).
Meanwhile, bad bots wreaked the most havoc on digital publishing sites, at nearly one-third of traffic, or about two-thirds of all traffic from bots in the industry. While the travel industry got bragging rights for share of traffic from humans, just 3.1% of good bot traffic meant it ranked second for bad bots, at 27.8%—or 90% of all industry traffic from bots.