Over the past few years, bot traffic has been a persistent concern for marketers and users alike online. At certain points bots have even accounted for more than half of all internet traffic. However, the tables seem to be turning, according Distil Networks‘ 2016 Bad Bot Landscape report. More sophisticated bots are causing new challenges.
In addition to APBs, there has been a significant increase in new internet users in the past year, from India, China, and Indonesia which now puts the human population of the web account for 54.4 percent of web traffic.