TAG Anti-Fraud Working Group

July 9, 2015

The rapid and continued growth of the digital advertising ecosystem has allowed unscrupulous actors to take advantage of parties at all points along the chain to profit from fraudulent traffic, which only serves to dilute trust and harm the health of the landscape.

The mission of the Anti-Fraud Working Group is to contribute to the healthiest possible ecosystem by improving trust, transparency, and accountability among all parties involved by developing the tools, standards, and technologies that enable the elimination of fraud.

TAG’s Anti-Fraud Working Group, including Charlie Minesinger of Distil Networksdevelops and enhances standards, protocols and technologies to help those in the digital supply chain identify and avoid fraudulent activity while supporting reputable companies not associated with fraud. 

 

 

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