“Steal” is one of the most oft-used words in the English language. Bad guys steal money, cars, identities, elections and countless other valuable things.
As more and more of our daily lives move to the digital world, a new and pernicious form of stealing is on the rise. In this electronic thievery, humans are the perpetrators but machines do the dirty work.
Digital publishers are especially at risk from bad bots — automated pieces of software that enter a website’s infrastructure and carry out a variety of attacks, unauthorized data gathering, spam and click fraud.
Many of the bots that target digital media are automated plagiarists, scraping original content, copying it and posting it on another site in a matter of minutes.
Digital publishers are particularly vulnerable to bad bots because, plain and simple, digital content is so easy to access. In fact, the “2015 Bad Bot Landscape Report” we just issued at Distil Networks found that as a percentage of overall traffic, digital publishers were among the hardest hit by bad bots; nearly a third of the traffic into publishing sites were bad bots.
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