If you are in the online travel business, you’re a bot target. That’s pretty much a fact of life today – airlines, hotels, rental car companies, and online travel agencies are fair game.
NB: This is an analysis by Courtney Brady, director of marketing at Distil Networks.
If you’ve seen our webinar on web scraping, you know that it’s easy for competitors to scrape prices and promotions off your website, run them through a filter, shave a few points off, and repost them as their own. It’s all automatic, and the tools are easy to buy or build, so the barrier to entry for these guys is extremely low. They get to rise above you in the search engine results and steal your business from price-conscious travelers and you probably don’t even know it’s happening.
DreamCheaper – a new breed of botdriven threat
Here at Distil Networks , we spend a lot of time chasing down bad bots and blocking them from websites. We’ve seen it all. But even we were taken aback when we came across DreamCheaper, which has just emerged from stealth mode.
About the Author
Courtney Brady is the Director of Marketing at Distil Networks. She comes to Distil Networks from a variety of start-up companies, routed in SaaS and DaaS solutions. Formerly the global communications manager at multiple companies, Courtney is responsible for developing the company’s marketing strategy and branding campaign.Follow on Twitter More Content by Courtney Brady