Travel Brands, How Safe and Secure is Your Website Data? [INFOGRAPHIC]

July 29, 2013

On average, 30% of the travel industry’s website traffic is traced to web scraping bots, reports a study by Distil Networks.

The company [TLabs here], which provides content and web scraping protection for digital brands, has released an infographic which reveals:

50 million attempts by bots to access data of the Distil’s travel customers
About 150,000 scraper bots are detected in travel websites
57% of these bots are traced to customers ISP which makes it difficult to trace. This means that traffic from these ISPs can either be genuine or from a bot
About 6% of these bots are traced to competitors

Rami Essaid, CEO and Co-founder of Distil Networks, says,

“Web scrapers target prices for competitive analyses, listing aggregation, and enforcement of pricing agreements.

“We’ve seen whole businesses built on web scraping. These businesses leverage content and data that they don’t own and siphon away value from multiple sources to build their own brand. This is how many meta search sites got their start.” 

 

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