When it comes to web bots and scrapers, travel sites are some of the most vulnerable websites on the net. How can you protect your travel site?
NB: This is an analysis by Courtney Cleaves, director of marketing at Distil Networks.
Though web bots and scraping agents can attack virtually any site on the Internet, there are a few types that are more vulnerable than others. Travel sites are one of those more vulnerable species. In fact, according to a recent study we conducted, more than 30% of a travel website’s traffic comes directly from malicious bots and scrapers.
In that one-week study, we counted more than 149,000 unique bots and tens of millions of scraping attempts – and that was just on a handful of sites. The truth of the matter is, if you own, operate or work for a travel site, bots and scrapers are probably cutting into your paycheck in a big way.
Fortunately, there are ways to help identify this problem and work to correct and prevent it from happening again- often resulting in turning around your company’s revenue.