The digital advertising marketplace is under sustained attack from increasingly sophisticated bots that divert, steal, and defraud billions of dollars a year. In many cases, today’s publishers are mostly auditing NHT after the damage has been done.
In the fall and spring of 2016, Distil Networks and The 614 Group set out to discover opinions and gather data regarding the market from both the buy and sell side. Rami Essaid, Co-Founder of Distil Networks explains the differences between blocking and auditing, key use cases for each, and best practices for combating digital ad fraud.
