Don't Let Bots Pollute Your Conversion Metrics and Brand

September 29, 2017

Build.com’s journey to better site performance and funnel optimization Forward thinking brands understand the importance of IT and business working together to solve the bad bot problem. Join a lively conversation with leaders from Build.com, SiteSpect, and Distil Networks to learn actionable ways to increase online revenue.

Blocking bad bots isn’t just the purview of the IT department. When nefarious competitors, hackers and fraudsters use bots for competitive intelligence, account takeover, and fraud, they also skew web analytics, and place a drag on marketing KPIs and the customer experience.

Key takeaways include:

  • The downstream impact of bot activity on client-side and server-side testing
  • The interplay between your pricing strategy and cart stuffing
  • How to protect your competitive advantage, site security, SEO rankings, customer base, and brand 
  • Build.com’s journey to better site performance and funnel optimization
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