Many of the current technologies used to detect fraud are great at detecting the amount of fraud (e.g., post-bid analysis). However, we need more technologies and techniques that focus on how to stop fraud before it happens. Having continuous, real-time data is important for this; but equally important are the policies and disclosures of the publishers and ad networks themselves.
Key takeaways include:
- The State of Digital Ad Fraud -- Terminology, landscape and trends
- The advertiser and publisher perspective -- Top issues and concerns including Non-Human Traffic
- Tools of the trade and best practices -- The different technologies and approaches to detecting and mitigating digital ad fraud while validating premium ad inventory
- Anatomy of a successful premium ad inventory program -- Whitepages’ guiding principles, policies and procedures
Watch the replay or check out the slides for "Field Guide for Validating Premium Ad Inventory, filtering out Non-Human Traffic" featuring Dr. Augustine Fou, an Anti-Fraud Forensic Scientist, Rami Essaid, CEO of Distil Networks and Andy Hibbler, VP of Brand Advertising & Partnerships at Whitepages as they answer challenging questions regarding digital ad fraud.