Securing your real estate listing data is harder than ever and Real Estate industry scraping has gone up 300% in the past year. Why? Web scraping is cheaper and easier than ever and the bots simply steal whatever content they’ve been programmed to fetch – listing text and photos that should only be used by legitimate consumers, and even other data that should only be available to paid subscribers. Also, mobile and APIs present new challenges.
Watch this webinar to learn how to avoid expensive litigation by protecting your content before the theft occurs. Review the latest research on how non-human traffic has evolved over the past few years and best practices to protect both copyrighted and non-copyrightable content.
Key takeaways include:
- Insights into the latest research about “scraping” real estate websites
- Broad based support from MLS executives for NAR policy improvement
- How web scraping works and what you can do to shore up your defenses
- How to create a secure listing “supply chain” with your IDX and VOW providers
Also see Ensuring Real Estate Listing Data Security for Internet Data Exchange (IDX) & Virtual Office Websites (VOW), 2015 Study: State of Web Scraping Data Theft Across Real Estate Websites & MLS Data and Why Web Scraping is Costly for Real Estate Agents, Brokers and Portals