Increase Viewability and Stop the Non-Human Traffic
The digital advertising marketplace – both supply-side and demand-side – is under sustained attack from increasingly sophisticated automated robot programs (bots) designed to divert, steal, and otherwise defraud to the tune of billions of dollars every year.
This Digital Publisher's Guide explores the current landscape of non-human traffic, approaches to measure & mitigate the problem, and one publisher’s successful efforts to create a premium ad inventory program.
Key Takeaways include:
- The State of Digital Ad Fraud -- Terminology, landscape and trends
- The digital publisher and advertiser perspective -- Top issues and concerns
- Tools of the trade and best practices -- Comparison matrix of anti-fraud solutions
- Anatomy of a successful premium ad inventory program -- Whitepages' case study